About Lily ——

I am a multi-disciplinary designer, marketer, strategist & creative.

I hold a Bachelor of Design (Communication Design) from RMIT University and have work experience in Marketing, Communications & Creative Direction nearing four years.

During my design studies I took a keen interest in human centred design and adopted a design philosophy centred in research-driven outcomes, the understanding of audience and user, and design as a communication tool. I began to shape my study around these themes, studying HCD and marketing in addition to honing design as an applied craft.

Now as a professional practitioner, I have worked across communications, marketing and experiences, and combined these with my strong grounding in design principles and my keen eye for detail and aesthetics, to creatively direct a wide array of projects.

As my career progresses, I am looking towards a role focused in experience development or creative direction in the arts sector, which I see as the perfect meld of my great passions for design, marketing and Melbourne’s arts and culture sector.

My breadth of experience has equipped me with an understanding of all sides of the brief; a lexicon to interpret, action and provide feedback effectively and efficiently; a firm grounding in design principles; a high proficiency in design software; a refined ability to present and rationalise creative outcomes; experience in managing projects, internal and external stakeholder relationships; and an excellent understanding of how to use creative to speak to targeted audiences to surprise, delight, engage and convert.