Adventures in Kindness
2020 Identity Refresh
This deck is the final and approved brand identity and style guide for Adventures in Kindness, a Melbourne small business specialising in handmade, boutique craft goods that encourage slow living and kindness.
The brand was redeveloped over the course of two months, working collaboratively with the brand owner to ensure the final identity embodied the brand and its values. The identity is largely driven by the handmade nature of the product, as well as the brand owner’s love for native Australian flora, sparked by her upbringing in regional Victoria and family traditions of bird watching, camping and hiking.
