Wicked Problems, Innovative Solutions was a design sprint requiring designers, advertisers and psychologists to work collaboratively, designing a preemptive digital solution to youth obesity in Australia.
Australians aged 18-20 show the fastest increase in obesity of any demographic due to lack of knowledge around nutrition when leaving home for the first time. The stressors of being independent can also often lead to impulse and uninformed, convenient food choices.
That Good Food Feeling is a speculative Snapchat integration using image recognition technology, that aims to gently educate users on the nutritional benefits of their current food choices, in the aim of shaping those choices to be healthier over time. The integration uses positive reinforcement to help users associate nutritional foods with how they make their bodies feel, in contrast to less healthy choices.
Snapchat was chosen as an app already frequently used by the target demographic at the time of the sprint. The decision to integrate with an existing app was driven by market research that showed a standalone app
would likely not be downloaded or used by the target user. The integration removed this hurdle and increased chance of reach and awareness. It could also be easily translated to similar platforms including Instagram and its Stories function after pilot.
The sprint involved three days of ideation, a paper prototype leading live testers through the UX design of the app, followed by two days of changes before a final presentation to four representatives from various Australian health organisations. That Good Food Feeling was awarded the best business model out of six pitches.